In the recent Ad Age article, " Four Digital Trends to Worry Media Companies" Shiv Sing speaks about four shifts that are happening in the online space that are significantly reshaping marketing strategies across companies. The shifts he discusses in detail are:
1. Social Media is allowing for real time feedback of brands and content.
2. Consumers are interacting with brands across many different types of devices and the experience is evermore comprehensive.
3. Consumers are flocking to "pin" avenues like Pinterest, Instagram, etc.
4. Brands are becoming their own publishers.
The last point speaks to me the most. Becoming your own publisher and releasing useful content for your target and housing it in SEO (search engine) compliant venues is one of the most cost-effective tactics you can be doing online. SEO Audits should not only look at maximizing free search traffic, they should always include new ideas for content. When done right, the traffic is free and is relatively permanent.
We always include this analysis as part of our search audits here at NPP.
1. Social Media is allowing for real time feedback of brands and content.
2. Consumers are interacting with brands across many different types of devices and the experience is evermore comprehensive.
3. Consumers are flocking to "pin" avenues like Pinterest, Instagram, etc.
4. Brands are becoming their own publishers.
The last point speaks to me the most. Becoming your own publisher and releasing useful content for your target and housing it in SEO (search engine) compliant venues is one of the most cost-effective tactics you can be doing online. SEO Audits should not only look at maximizing free search traffic, they should always include new ideas for content. When done right, the traffic is free and is relatively permanent.
We always include this analysis as part of our search audits here at NPP.